Massey University
Bachelor of Animal Science

About the project

The aim of the video is to build an awareness of the degree across New Zealand – set to target prospective students and their families, as well as industry representatives. The video aims to inform and excite this target audience about the benefits of the degree and studying at Massey University, as well as showcasing the opportunities that will exist for graduates of this degree. Massey wanted the tone of the video to be aspirational, emotive, to create a connection with Massey, not be information-heavy and to be narrative/story led. The University brand guidelines, including colour, typography, use of images and use of logos were all kept in mind when creating the video. The video was made to be flexible enough for standalone use in social media, as well as on the web on Massey University pages 

About the Bachelor of Animal Science

The Bachelor of Animal Science (BAnSci) is the only degree in New Zealand that focuses entirely on animal science. It is ideal if you are interested in a career that combines your love of science and animals. Massey University’s animal, agricultural and veterinary science professionals are among the best in the world. They will teach you about the latest developments in animal science. You’ll obtain expertise in genetics and breeding, nutrition and growth, and animal welfare. This degree also offers a speciality in equine.

Bachelor of Animal Science Promotional Video

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