About the project
The aim of this project was to develop video and photography material that reflects what it’s like to learn, work or explore at Massey. It supports their brand essence of ‘infinite possibilities’ and embodies their personality: creative, caring, collaborative, courageous, and curious. The video is set to clearly articulate the degree as a great option for prospective students, increasing awareness of the degree and Massey University. Using imagery of their facilities and their people, they want to ignite emotion and desire within the student, to create a drive of curiosity, interest and action. The video is aimed to build an awareness of the Bachelor of Horticulture across New Zealand, to inform and excite prospective students and their families about the benefits of the degree and studying at Massey University. It also showcases the opportunities that will exist for graduates of this degree in an industry that is booming.
About the Bachelor of Horticultural Science
A unique degree focused on horticulture, this degree is the only New Zealand horticultural degree fully co-designed and created in collaboration with industry. The Bachelor of Horticultural Science is focused on helping you become a horticulture graduate who can hit the ground running. It will give you the relevant, contemporary skills that the industry seeks.