About the project
This project was to create a realistic dog food pouch for Roam. Roam was expanding into the U.S. market and had to alter its brand slightly to Rove. Origin Eight created 3D mockups of the new packaging with the new branding from a design file and a photograph of the food itself. Lighting, shadows, sizing and the curves of the packet had to be considered, as well as the ability to swap and change the designs as needs be.
Rove meat comes from New Zealand farms where animals are free to roam on lush pastures in the fresh air. These animals are treated in accordance with the highest animal rights standards and are never raised in feedlots. Bringing the best of nature and science together for your dogs with a high meat diet to optimise digestibility. Meat is processed through human grade export certified plants to the highest food safety standards.