About the project
ADDAPTT came to Origin Eight asking for direction to promote their new products. A strategy was developed that would allow them to market themselves through social media platforms. The in-use product shoot was aimed at Instagram, so with that in mind, the processing of the images were created to suit that platform, hence the stylised imagery. The product images were kept simple to let the viewer see the product without distraction, these were used at the point of sale on Facebook and other websites.
ADDAPTT is a fitness company that designs and develops a range of fitness products to help you with your workout. Made by gym-goers for gym-goers, ADDAPTT knows what the consumer wants and has developed its range to suit.